Making Every Contact Count to promote Vitamin D uptake

Specialist Paediatric Dietitian Nicole Rothband makes every contact count in her weekly Paediatric allergy clinic by informing all parents and carers of the updated SACN advice on Vitamin D. This included briefly explaining the health benefits of vitamin D on the heart and bones. 

Each conversation takes less than a minute, but in six months, she has seen over 65 families, none of whom were aware of the new guidance, and 80% of whom were not taking a vitamin D supplement.

If every dietitian was able to do the same in their clinics, this advice could reach hundreds of thousands of people each year. Nicole was also able to bust myths about the advice only applying to pregnant women and encourage people to share the message more widely with family and friends.

Find out more about Vitamin D with our free food fact sheet.