BDA supports #EasyToASK campaign

BDA supports #EasyToASK campaign

13 September 2018

Feeling different is never easy, but for some young people it’s having worrying implications. Many young people are too embarrassed to talk publicly about having a food allergy or intolerance especially when in a social setting with their peers – risking allergic reactions or even more fatal consequences.

New research by the FSA in partnership with Allergy UK and the Anaphylaxis Campaign reveals that 41 per cent of young people (16-24-years-old) with food allergies or intolerances don’t feel confident at all or only feel a little confident to ask serving staff for allergen information. The research also reveals that 60 per cent of those surveyed avoid dining out due to their condition - a poor outcome for both those young people and food businesses alike.

This is why the BDA is supporting FSA's "Easy to ASK" campaign, designed to help break down this barrier. Easy to ASK reminds food establishments to ask customers about their dietary needs, and help put people with food allergies (especially those who are young and may be embarrassed) at ease. 

Dietitians often work closely with children and young people with allergies, and aim to ensure that they can have as normal and healthy approach to food as possible. That's why the BDA also supports efforts to encourage young people with allergies to feel confident to ask about allergens. 

The 14 allergens food businesses must legally be aware of and be able to provide their customers with information on are: peanuts, tree nuts, milk, cereals containing gluten, eggs, crustaceans, molluscs, fish, soya, sesame, sulphur dioxide/sulphites, celery, mustard and lupin.

Easy To Ask Campaign slide, with statistics

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