BDA Media Spokespeople
The BDA has a fantastic group of Media Spokespeople who represent the Association in the media on a daily basis. Whether this be in print, online, radio or television, our media trained dietitians do a great job of providing the public with evidence-based nutrition messages. We currently have almost 100 BDA Media Spokespeople based across the UK in many different specialisms.
No two days in the BDA Press Office are ever the same. We deal with the serious political agenda, the latest high-level and respected research from around the world and topical debate that has the nation talking. We also deal with the down-right ridiculous, from the latest celeb diet crazes right through to the latest miracle ‘superfood’ – we really have heard it all.
- In 2015, the BDA saw over 2300 mentions in UK media.
- In 2016, we received over £20 million worth of coverage in the UK and internationally.
- Media outlets that have used the BDA include: Mail Online, The Daily Mail, Huffington Post, BBC, BBC Radio, ITV Tonight, Food Unwrapped, BBC Rip Off Britain, The Guardian, The Times, The Telegraph and many more.
- In 2016, we trained 25 new media spokespeople including representatives from our Specialist Groups, and spokespeople based in Wales and Scotland to grow our team in these locations.
Currently, the BDA Media Spokesperson team is at full capacity, but if you are interested in learning more about working with the media as a dietitian, then we have a newly re-designed CED course called The Registered Professional and the Media: Skills for a Professional and Effective Relationship. The course is designed for those new to the media environment or for those who have had rudimentary experience of working with the media and who wish to formalise / enhance their skills. In addition, if you so choose, on successful completion of the course, RDs and SENr (High Performance Registrants) can be added to the waitlist to become a BDA/SENr media spokesperson when vacancies arise.
Check out our Spokespeople page in our Media Centre for more information on our spokespeople. This information gives journalists an idea of the calibre of spokespeople the BDA uses, and also gives BDA members a bit more information.