Dietitians Week 2018 - Dietitians Do Prevention
Plans are underway for our fifth Dietitians Week, which will take place between June 4-8 2018.
This year's theme is Dietitians Do Prevention, and we will be highlighting the fantastic work that all dietitians do to prevent or optimise health, be that in primary care or acute settings, industry or education. All four nations of the UK have identified improving prevention and public health as key to the ongoing sustainability of health services. We may use different terminology in different areas, but all dietitians do prevention and we need to show how dietitians can be a key part of that.
What to expect
We have taken account of all the feedback received from Dietitians Week 2017 and will be making some improvements and changes to ensure 2018 is bigger and better than ever before:
- Bigger Dietitians Week packs including merchandise for you to hand out.
- More collaboration with partners and influencers to raise dietitians' profile.
- An even bigger presence on social media, with an improved and more accessable social media pack.
This is just some of what we have planned for the week so come back to these webpages for more info, and keep an eye on our social media accounts for updates.
What did we do last year?
- Overall member feedback was very positive with the “Evidence and Expertise” theme very well received. Key feedback included: "Excellent to raise the profile of the profession", "Perfect just what we needed as dietitians", "Great and very fitting with the stories in the media to dispel the myths".
- Overall social media impact was up significantly on 2016 with 5,027 uses of the #DietitiansWeek hashtag across all platforms (compared with just 764 in 2016).
- On Facebook there were 899,000 impressions over the week, with 14,260 engagements (comments, likes, and shares), 1,550 link clicks, and 1,284 additional page likes (compared to just 46 in 2016).
- On Twitter, we had 203,000 impressions across the week, with 6,042 separate engagements (comments, likes, and retweets).