Dietitians Week 2018 was a massive success (award winning even!), but one of the main pieces of feedback we received from our members is that they wanted more of a public focus. You wanted new audiences, particularly those that might not know much about dietitians, to see the campaign.
We've taken that to heart, and planned Dietitians Week 2019 accordingly.
We don't have a single theme for the week this year, but instead are planning different activities that we think will enable our members to take part while also engaging a wider audience. As a result, we are targeting much bigger social media and press figures than in 2018.
We want to make use of the already successful and established #WhatDietitiansDo hashtag to continue educating the public, healthcare professionals and decision-makers about the wide range of dietetic roles that exist, and why we need better access to dietetic services.
We will be adding more information about the week to these pages, as well as in Dietetics Today, Members Monthly and on social media. Watch this space!
Get in touch via email@example.com if you have any questions.
What do we have planned for Dietitains Week 2019?
As part of our plan to engage a wider audience, we will be investing in new ways to help generate attention for the week:
- Paying to promote our messages on social media platforms and in national publications
- Commissioning new public polling to highlight the public desire for better access to dietetic services and generate press interest
- Engaging with a wider range of partners in the world of food, health and politics to get them to talk about why they value dietitians
- More advice to members to help them promote dietetics in local media
- Creating and using high-quality content and graphics for use on social media
As part of our efforts to show more of #WhatDietitiansDo, we're holding a photo competition, and we need you to flex your creative muscles to really highlight the diversity of the profession. Our favourites will be shortlisted and put to public vote with the winners receiving Amazon Vouchers and all the best images in with a chance of featuring on our new website!
Click here to find out more!
How can you get involved?
Dietitians Week is only ever a success because of the participation and creativity of our members, especially on social media. Here's some ideas:
- Don't just put out messages yourselves, ask your colleagues and patients to share #WhatDietitiansDo for them! Ask your fellow AHPs to tweet about the work you do together as part of an MDT, or speak to a school, charity or service you work with about sharing their experience of working with dietitians.
- Arrange a "take over" of your hospital/trust/service social media accounts during the week. That's what colleagues from the Netherlands did with their hospital Instagram account - take a look (it is in Dutch!)
- If you aren't sure how to get started on social media, take a look at our social media guidance for some tips and advice.
- Watch this space for downloadable inforgraphics and content for you to share during the week - but don't be afraid to create your own. Canva is a great tool you can use and it's completely free!
In April, we will share a template press release for you to use with your local media if you would like. In the meantime, or if you have ideas of your own,take a look a the tips on how best to contact and pitch an idea to a journalist from last year's Dietitians Week.
Dietitians Week Packs
Once again, we are creating FREE packs for you to use during the week. We will be including pens (black!), badges, posters and postcards.
This year's pack will be designed with a public audience in particular - we want to use these not just to run a stand, but to perhaps leave some of the materials in patient areas, at your local GP surgery or similar. Postcards and posters will emphasise why patients should ask for access to a dietitian.
Click here to order your pack
You will not get an immediate response from us, but we will be in touch in April to let you know when we are planning to deliver the packs.