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As part of our commitment to promote dietitians as the go-to experts on nutrition and health, we have worked with an expert public relations educator to develop a new CPD package for dietitians wishing to engage with the media.

In order to provide a thorough understanding of the modern media environment and PR approaches along with the opportunity to practice key media handling skills for interviews and pitches, we’ve developed a two-module package. 

This first module is an online module that you can complete at your own pace ahead of the second module – a full day in the (virtual) classroom with our expert media professional practicing your interview skills. 

This package is in two parts:

1. Health Care Professionals and the Media – Skills for a Professional and Effective Relationship (online module)

This online module will help you to build your confidence when engaging with media, both reactively and proactively. 

It will provide you with context and understanding of how the UK media operates; the media relations process; and how you can engage professionally and effectively with journalists across print, broadcast, and online outlets. 

On completion, you will be equipped to manage pre-record and written media responses. 

2. Health Care Professionals and the Media – Pitching & Interviewing Practical Workshop (classroom course)

This one-day course builds upon the self-study you have already completed during the online module. Having reviewed the changing media context, relationships with journalists, and compelling content, you will now have a go at pitching your stories and completing practice interviews.

This course is suitable for those relatively new to engaging with the media and will also provide practice and feedback opportunities for those with existing media engagement experience.

In order to attend the practical workshop delegates must have completed the online module

Whilst social distancing guidelines are in place, this course will be held as a virtual classroom event.

About our tutor: Aimee Postle, MBA

Aimee is a former PR agency board director and now independent consultant director with complementary roles as CIPR Midlands Chair, charity trustee, mentor, team coach and university lecturer.
 
With almost 15 years’ PR and marketing experience, Aimee has worked with more than 100 organisations, from regional SMEs to global household names. While able to turn her hand to most sectors, Aimee has focused on supporting organisations in the environment, energy, technology, automotive and supply chain markets, engaging with UK and international media across local, regional, national and trade broadcast and publications. 

Aimee is a visiting lecturer on CIPR and CIM-accredited PR and marketing programmes at Birmingham City University and the University of Wolverhampton, as well as delivering strategic PR, marketing and leadership coaching via Aimee Postle Consulting.

At Aston University, Aimee combines her position as MBA Careers Consultant with course leadership on the Aston Edge soft skills and employability programme plus a role as Team Coach on the Aston Business Clinic and Aston Entrepreneurship degree programmes.

Aimee holds an MBA with Distinction from the University of South Wales; Chartered Institute of Marketing Diploma; Chartered Institute of Public Relations Diploma and Advanced Certificate; as well as an undergraduate degree from the University of Birmingham, BA (Hons) English and History.

Next date for this course

25 February 2021

Health Care Professionals and the Media

Virtual Classroom e-learning