Symprove Ltd is a science-led food supplement company focused on supporting gut health, particularly in relation to IBS and digestive symptoms. The business is driven by a strong clinical research programme and a commitment to engaging with healthcare professionals in a credible and meaningful way.
Why Symprove became a BDA Corporate Member
Symprove recognised the critical role dietitians play across a wide range of therapeutic areas. Their internal team, including two dietitians, had long valued the BDA as individual members. When the opportunity to collaborate at an organisational level emerged, joining as a corporate member made strategic sense.
“It was a no-brainer to partner with the BDA as a fantastically well-respected professional association.”
The primary objective was to gain a better understanding of how dietitians perceive probiotics in clinical practice, and to build an education programme rooted in their needs.
What the partnership has involved
Symprove has actively engaged with the BDA through:
- Surveys to understand dietitians’ attitudes and awareness around probiotics
- Specialist group meetings and webinars
- CPD-accredited educational content in Dietetics Today
- A significant educational webinar chaired by the BDA’s CEO, bringing both authority and impact to the session
Survey insights revealed a clear need for more education:
- 90% of dietitians see a role for probiotics in IBS and non-specific gut symptoms
- 69% are getting more patient questions about probiotics
- Yet 58% say they lack sufficient understanding of how probiotics work and when to recommend them
This insight helped shape a focused educational strategy delivered through BDA channels. The collaboration has been characterised by openness and a shared desire to deliver impact:
“We’ve built a fantastic relationship with the BDA over the years... there’s real synergy, a desire to drive projects forward and have impact.”
Outcomes and impact
The BDA partnership has played a key role in building awareness and trust in Symprove among dietitians:
- Symprove is now the #1 probiotic recommended by dietitians
- It is also considered the most trusted probiotic in the field
The team believes that this strong position is directly linked to their collaborative work with the BDA and the credibility it brings.
“We strongly believe this is linked to our strong partnership with the BDA, backed by our robust clinical research programme.”
We’ve built a fantastic relationship with the BDA over the years, and it feels like a true partnership... The openness around objectives on both sides has meant that we can align on key projects that suit everyone and most importantly meet the need of dietitians.
Phil Thomas, HCP Engagement Director, Symprove Ltd