Hosted by Freelance Dietitians Specialist Group
Many dietitians move into private practice alongside NHS work, or transition fully into self-employment, but struggle with one key challenge: attracting clients consistently.
While clinical training and CPD develop expertise, the practical skills needed to build a sustainable practice, such as positioning services clearly, structuring offers that communicate value, and creating simple marketing systems, are rarely taught.
In this webinar, we’ll explore the foundations of building a nutrition business that generates consistent enquiries and more reliable income. We’ll cover common mistakes that hold practitioners back, why developing a clear specialist focus can help you stand out, and practical ways to create a simple client journey that brings people into your practice.
This session is designed for dietitians who want to grow their private practice in a way that feels sustainable alongside clinical work or as a full-time business.
By the end of the session you'll:
- understand why many nutrition professionals stay stuck
- see what a Wellbuilt Business actually looks like
- learn the #1 strategy to simplify and scale
Speakers
- Jo Cunningham, Registered Dietitian & Certified Chartered Accountant
Jo is a Gut & Cancer specialist dietitian and founder of Green Light Nutrition - her busy online clinic where she leads a team of dietitians. Before that Jo was a management accountant where she worked with executive teams to deliver performance insights, budget clarity, and strategic direction. Now she brings that same financial and operational expertise to nutrition professionals, helping Wellconnect members build a business that runs smoothly and scales sustainably.
- Claire Hitchen, Registered Nutritionist AfN & Marketing Consultant
Claire is AfN Registered Nutritionist and founder of The Prenatal Nutritionist, her online business with 1:1 programmes, digital products, and a community of 11,000+ people. She has a background in marketing working with global and start-up health companies, personal brands and nutrition clinics - and she knows how to position and grow a nutrition business in a way that feels authentic, and gets results. Claire helps Wellconnect members with content strategy and meaningful marketing that sells ethically.
Most nutrition professionals don't get the right training in business building, understanding finances or how to master your marketing. We're here to change that at Wellconnect.
Cost
- Free for Freelance Specialist Group members
- BDA Members £20.00
These webinars are specifically designed as a high value product for members of the BDA Freelance Dietitians Group. They cover a range of clinical, business, coaching and peer support sessions. Please get in touch with Debra ([email protected]) if you have any feedback or suggestions for future webinars.
We want to hear from our membership as much as possible – so get in touch with [email protected] if you have any questions or would like to join the FDG.
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