We’re proud to share that the British Dietetic Association (BDA)’s website and member database have been shortlisted for two national industry awards.
When we launched our new membership database in October 2023, our goal was simple: improve both member and staff experience while supporting recruitment and retention. This is all part of our long-term aim to reach 20,000 satisfied members by 2034.
Our new customer relationship management system (CRM) integrates fully with our website, making it easier for you to manage your membership - whenever and wherever suits you.
Since the launch, we’ve seen membership grow by more than 8%, thanks to improved retention, increased recruitment, and a better experience for members. More than 60% of members now belong to at least one specialist group, and our email query response times have improved by 85%.
The project has now been shortlisted for the 2025 Memcom Excellence Awards for best use of technology. The winner will be announced at the awards ceremony on Thursday 25 September.
It has also been shortlisted in the Association Excellence Awards 2025 for best marketing project/initiative, with the ceremony taking place on Friday 7 November.
Louise Pritchard, BDA Chief Operating Officer, said, “Our data is crucial to daily operations. It helps us stay in touch with members, manage subscriptions, and gather intelligence to improve the association, develop services, influence policy, and advance the science and practice of dietetics.”
We want to thank our project partners - Bluelight (CRM), TC Group Kent (accounts), Pixl8 (website), and Equantiis (project management) - for their vital contributions to this success.
But we’re not stopping here. We’re committed to ongoing improvements, including simpler joining processes, better mobile access, personalised member experiences, and future updates to forums, CPD management, and our Find a dietitian and Find a sports nutritionist directories.
Stay connected with us
We know how busy you are. That’s why your My BDA login gives you easy access to your membership and benefits - anytime, anywhere.
We rely on up-to-date member information to represent you effectively, including in our role as your trade union.
One of the many ways you can now self-serve is by updating your employment information. Keeping your employment details up to date helps us to:
- Provide better support - Understanding your role and workplace helps us tailor our resources, advice, and support to your needs.
- Enhance representation - Accurate employment data enables us to focus our communications and campaigning efforts more effectively.
- Strengthen our advocacy - The more we know about where our members work, the stronger our voice is in advocating for fair pay, improved conditions, and better policies.
- Support your professional growth - With up-to-date information, we can offer targeted networking and development opportunities relevant to your setting.
Please take a moment to check your My BDA profile and update:
- Membership category
- Specialist groups
- Email address
- Work address and employer information
- Home address
- Phone number
- Renewal date and payment method
- Your interests and expertise
- Equality, diversity and inclusion (EDI) data
Manage your communications preferences
We want you to get the updates that matter most to you.
We’d encourage you to ensure you are opted into receiving all emails - but particularly membership updates with you - as this is the main way we can get in touch.
Through My BDA, you can review and update your preferences, including:
- Dietetics Today (physical copy)
- Membership pack (physical copy)
- Information relating to events and courses
- Products and services that may be of interest to you
- Email updates from your groups and branch
- Forum updates for your groups and branch