Hosted by Freelance Dietitians Specialist Group
In an increasingly digital world, social media has become a powerful tool for dietitians to combat misinformation, reach a wider audience, and grow private practices or personal brands. However, transitioning from clinical practice to online marketing can feel overwhelming and fraught with regulatory gray areas. We will explore how to translate evidence-based nutrition science into engaging creative content. Whether you are a total beginner looking to start an account or an established dietitian wanting to streamline your digital strategy, this session will provide actionable steps to market your expertise safely and effectively.
Learning outcomes
- Identify the core principles of building an authentic and engaging professional brand on social media without compromising clinical integrity.
- Navigate the ethical and regulatory boundaries (such as BDA and HCPC guidelines) regarding advertising, partnerships, and public health communication online.
- Implement practical content creation strategies, time-management tips, and digital marketing tools tailored for busy clinical professionals.
Speaker
Beatriz Ribeiro is a Registered Specialist Clinical Dietitian who balances a passion for evidence-based clinical care with creative digital communication. Recognizing the massive impact of the online space on public dietary habits, Beatriz focuses on helping HCPs navigate the world of digital marketing authentically. Also, an active content creator and advocate for clear engaging, and safe public health messaging.
Cost
- Free for Freelance Specialist Group members
- BDA Members £20.00
- Non Members £40.00
Admin code SLA
